Abel Homes

Abel Homes

Abel Homes build and sell contemporary high-end properties in rural Norfolk.

Bigfork were appointed to help generate enquiries and sell homes through a combined SEO and PPC digital marketing strategy.

124% increase in leads from search and PPC
71% increase in conversion rate


As most people don’t convert on their first visit, we also set up remarketing campaigns for both Google Ads and Facebook to increase engagement with previous visitors to the Abel Homes website.

We used the data on high converting keywords from our Google Ads campaigns to further optimise the Abel Homes website for search engines, which saw the website achieve good search rankings in a highly competitive market helping to boost house sales.

Abel Homes

Having already developed the Abel Homes website, our team had a good understanding of the client’s market and their customers. Our brief was to build on these insights and increase relevant traffic and enquiries through search engine optimisation and pay per click campaigns.

After carrying out detailed keyword research, we launched several targeted Google Ad campaigns. They were aimed at people searching for new homes in areas where Abel Homes had developments. We also used Facebook ad campaigns to expand the reach to other areas.


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‘The Bigfork team have been a pleasure to work with and have produced great results with their expertise and advice in Search Engine Optimisation and Pay Per Click campaigns. Their suggestions and the application of these have produced an increase of enquiries for our new homes.’

Clare Cornish, Sales Manager, Abel Homes

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