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Cookies used on the site are categorized and below you can read about each category and allow or deny some or all of them. When categories than have been previously allowed are disabled, all cookies assigned to that category will be removed from your browser. Additionally you can see a list of cookies assigned to each category and detailed information in the cookie declaration.
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Name | Hostname | Vendor | Expiry |
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cookiehub | .bigfork.co.uk | CookieHub | 365 days |
Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | |||
PHPSESSID | www.bigfork.co.uk | Session | |
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | |||
__cf_bm | .vimeo.com | Cloudflare, Inc. | 1 hour |
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. | |||
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Name | Hostname | Vendor | Expiry |
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lidc | .linkedin.com | LinkedIn Ireland Unlimited Company | 1 day |
Used by LinkedIn for routing. | |||
li_gc | .linkedin.com | LinkedIn Ireland Unlimited Company | 180 days |
Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes | |||
vuid | .vimeo.com | 400 days | |
These cookies are used by the Vimeo video player on websites. |
Analytical cookies
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Name | Hostname | Vendor | Expiry |
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_ga_ | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | |||
_ga | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | |||
bcookie | .linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | |||
CLID | www.clarity.ms | Microsoft | 365 days |
Identifies the first-time Clarity saw this user on any site using Clarity. | |||
_clck | .bigfork.co.uk | Microsoft | 365 days |
Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | |||
MUID | .bing.com | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.bing.com | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
SM | .c.clarity.ms | Microsoft | Session |
This cookie is installed by Clarity. The cookie is used to store non-personally identifiable information. The cookie is used in synchronizing the MUID (Microsoft unique user ID) across Microsoft domains. | |||
MUID | .clarity.ms | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.clarity.ms | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
_clsk | .bigfork.co.uk | Microsoft | 1 day |
Connects multiple page views by a user into a single Clarity session recording. |
Marketing cookies
Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements. By enabling marketing cookies, you grant permission for personalized advertising across various platforms.
Name | Hostname | Vendor | Expiry |
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_fbp | .bigfork.co.uk | Meta Platforms | 90 days |
Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | |||
SRM_B | .c.bing.com | Microsoft | 390 days |
This cookie is installed by Microsoft Bing. Identifies unique web browsers visiting Microsoft sites. | |||
ANONCHK | .c.clarity.ms | Microsoft | 1 hour |
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | |||
AnalyticsSyncHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | |||
UserMatchHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions. | |||
bscookie | .www.linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
Mark Ellaway
Digital Marketing Director
08/03/2023
Businesses of all sizes are recognising the fact that having some form of online presence is essential in our increasingly digitised world.
When it comes to attracting and retaining clients having a custom designed website can be a game-changer for B2B companies. So, what exactly are the advantages of having a custom designed B2B website?
A custom B2B website allows a business to stand out from the crowd. With so many websites out there, it can be difficult for companies to differentiate themselves and grab the attention of potential clients. A custom website can be designed with a unique style and brand identity, allowing the company to showcase its personality and values. In turn this aids in building trust and credibility with clients, who are more likely to choose a business that has a professional and memorable online presence.
Choosing to have a custom B2B website built means it can be tailored specifically to the needs of your business and your clients. Off-the-shelf template websites can be limited in terms of what they can do (functionality) and may not be fit for the specific needs of your company. With a custom website, however, you can work with a designer to create a site that does what you need it to do, including features such as e-commerce capabilities, client portals, and personalised user experiences. Providing a smooth and easy experience for your clients will increase leads and retention for your business.
NGK Spark Plugs (UK) provides functionality on their website that makes their clients jobs easier by having a bespoke Part Finder application - an interactive web-based tool allowing technicians to identify the correct plug or sensor for a given vehicle or engine.
Organic search traffic is essentially free traffic, so having a website built with search engine optimisation (SEO) in mind is a no brainer. Custom B2B website can be designed to follow the best SEO practices, which can help to drive traffic to the site and generate leads. A custom website can be optimised for relevant keywords and phrases, making it more likely to appear at the top of search engine results pages. This can be particularly important for B2B companies, which often rely on search engines to attract new clients.
A custom B2B website can also help to establish the company as a thought leader in its industry. By including a blog or other content marketing features, the business can showcase its expertise and share valuable insights with clients and potential clients. This again can help to build trust and credibility and can also lead to increased engagement and social sharing.
HubSpot have a huge a resources section on their website that includes blogs, ebooks, guides, free courses and lots more, helping to place themselves as an expert in the CRM sector.
Nearly all companies have the goal to grow, sometimes this growth can come from being able to capitalise on market changes quickly and other times it can be a slower expansion. A custom B2B website can be designed with scalability in mind, so whether your growth is fast or slow you won’t be held back by it. As the business grows and evolves, the website can be updated and expanded to accommodate new products and services, as well as new features and functionalities. Helping the business to stay competitive and adapt to changing market conditions.
To recap, a custom designed B2B website can provide a range of advantages for businesses, including:
Yes, the initial investment will cost more than a basic template website, but the long-term benefits of a custom website can provide a huge pay off in helping to drive sales and growth for the business.
If you would like to talk to a B2B web design agency about a bespoke website then please contact us.
This article was updated on , filed under website design.
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