What B2B buyers want vs. What B2B websites deliver.
Our report shows that there is a big disconnect between what B2B buyers want from businesses websites and what they are offered.
As B2B buying behaviour increasingly moves online, a company’s website is becoming the most important marketing and sales asset that a company owns.
In this report we have identified the major issues with B2B websites that buyers want to see improved.
This article was updated on , filed under reports.
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