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About cookies on this site
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Necessary cookies
Some cookies are required to provide core functionality. The website won't function properly without these cookies and they are enabled by default and cannot be disabled.
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Analytical cookies help us improve our website by collecting and reporting information on its usage.
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Marketing cookies
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Cookies used on the site are categorized and below you can read about each category and allow or deny some or all of them. When categories than have been previously allowed are disabled, all cookies assigned to that category will be removed from your browser. Additionally you can see a list of cookies assigned to each category and detailed information in the cookie declaration.
Necessary cookies
Some cookies are required to provide core functionality. The website won't function properly without these cookies and they are enabled by default and cannot be disabled.
Name | Hostname | Vendor | Expiry |
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cookiehub | .bigfork.co.uk | CookieHub | 365 days |
Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | |||
PHPSESSID | www.bigfork.co.uk | Session | |
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | |||
__cf_bm | .vimeo.com | Cloudflare, Inc. | 1 hour |
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. | |||
_cfuvid | .vimeo.com | Session | |
Used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits |
Preferences
Preference cookies enables the web site to remember information to customize how the web site looks or behaves for each user. This may include storing selected currency, region, language or color theme.
Name | Hostname | Vendor | Expiry |
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lidc | .linkedin.com | LinkedIn Ireland Unlimited Company | 1 day |
Used by LinkedIn for routing. | |||
li_gc | .linkedin.com | LinkedIn Ireland Unlimited Company | 180 days |
Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes | |||
vuid | .vimeo.com | 400 days | |
These cookies are used by the Vimeo video player on websites. |
Analytical cookies
Analytical cookies help us improve our website by collecting and reporting information on its usage.
Name | Hostname | Vendor | Expiry |
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_ga_ | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | |||
_ga | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | |||
bcookie | .linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | |||
CLID | www.clarity.ms | Microsoft | 365 days |
Identifies the first-time Clarity saw this user on any site using Clarity. | |||
_clck | .bigfork.co.uk | Microsoft | 365 days |
Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | |||
MUID | .bing.com | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.bing.com | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
SM | .c.clarity.ms | Microsoft | Session |
This cookie is installed by Clarity. The cookie is used to store non-personally identifiable information. The cookie is used in synchronizing the MUID (Microsoft unique user ID) across Microsoft domains. | |||
MUID | .clarity.ms | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.clarity.ms | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
_clsk | .bigfork.co.uk | Microsoft | 1 day |
Connects multiple page views by a user into a single Clarity session recording. |
Marketing cookies
Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements. By enabling marketing cookies, you grant permission for personalized advertising across various platforms.
Name | Hostname | Vendor | Expiry |
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_fbp | .bigfork.co.uk | Meta Platforms | 90 days |
Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | |||
SRM_B | .c.bing.com | Microsoft | 390 days |
This cookie is installed by Microsoft Bing. Identifies unique web browsers visiting Microsoft sites. | |||
ANONCHK | .c.clarity.ms | Microsoft | 1 hour |
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | |||
AnalyticsSyncHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | |||
UserMatchHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions. | |||
bscookie | .www.linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
Discovery / Design / Development / Data Management
Snap-on Diagnostics develop and supply market leading diagnostic equipment and software to garages.
If you’ve ever taken your car in to be checked there’s a good chance it’s met with a piece of Snap-on equipment.
Snap-on Diagnostics appointed Bigfork as the website design agency to help with their vehicle coverage guide, a comprehensive data-set that details the functions of their software for every vehicle it can connect with.
The vehicle coverage guide included over a quarter of a million lines of data which was published in a brochure so large it would put a 90’s Yellow Pages to shame, and also distributed as a PDF that would cripple all but the fastest of internet connections.
This needed updating twice a year which was done manually, and as well as being incredibly time consuming, it was prone to human error. The vehicle coverage guide is used by automotive technicians all over the world, and in its current format it just wasn’t working.
Our plan was to design and build a fast, searchable, web-based product to make Snap-on’s data much easier to access for their customers.
The good news was their data was excellent and readily available as well-formatted Excel files. So, we worked with Snap-on to formulate a plan. We’d develop a web-based product that could import all the data and display it using easily searchable tool.
As well as this, the existing coverage guide included marketing materials covering new features, significant additions and updates, and links to resources including training videos. So we knew we also needed a marketing website for this material, which was no problem, we’d build the coverage tool into the website for the best of both worlds.
We ran some initial user experience workshops with Snap-on to learn more about their data and how it would be used, which gave us the insights we needed to start work on a solution.
The marketing content was the simple part, we designed a bespoke website following Snap-on’s brand guidelines backed up with a Silverstripe content management system so they could easily keep it up to date for new releases.
And for the coverage search? We developed a bespoke tool within Silverstripe that allowed Snap-on to upload all their data at once, and within 30-minutes the system would process it and have it ready for users to browse. We needed a checking process, just in case, so the import automatically creates drafts for testing and maintains versions that can be rolled back. Plus, data could be updated on a manufacturer or single-row basis for minor tweaks, or for a mid-release cycle update.
By moving away from a monolithic brochure to a user friendly, web-based product, Snap-on's customers can now access Snap-on's vehicle coverage guide data quickly and easily. This helps them do their jobs better and enhances Snap-on's brand reputation for the highest quality automotive tools.
Because the data was imported direct from the source, there’s no possibility of human error, and no need to spend weeks and money producing and printing a catalogue.
And with the addition of Google Analytics, the vehicle coverage guide was measurable for the first time
The website launched to hugely positive feedback from both our client and its users.
So much so, it gained interest from Snap-on divisions across the globe, and we’ve now rolled out versions to North America, Australia, and Europe – including translations and bespoke additions based on each region’s requirements.
A bespoke website like this would range from £30,000 to £40,000 depending on what you need. It would take 4 to 6 months to finish with a full time plan provided.
Call Mark Ellaway on 01603 513080 or email mark@bigfork.co.uk to discuss your project.
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