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Cookies used on the site are categorized and below you can read about each category and allow or deny some or all of them. When categories than have been previously allowed are disabled, all cookies assigned to that category will be removed from your browser. Additionally you can see a list of cookies assigned to each category and detailed information in the cookie declaration.
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Name | Hostname | Vendor | Expiry |
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cookiehub | .bigfork.co.uk | CookieHub | 365 days |
Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | |||
PHPSESSID | www.bigfork.co.uk | Session | |
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | |||
__cf_bm | .vimeo.com | Cloudflare, Inc. | 1 hour |
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. | |||
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Used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits |
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Name | Hostname | Vendor | Expiry |
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lidc | .linkedin.com | LinkedIn Ireland Unlimited Company | 1 day |
Used by LinkedIn for routing. | |||
li_gc | .linkedin.com | LinkedIn Ireland Unlimited Company | 180 days |
Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes | |||
vuid | .vimeo.com | 400 days | |
These cookies are used by the Vimeo video player on websites. |
Analytical cookies
Analytical cookies help us improve our website by collecting and reporting information on its usage.
Name | Hostname | Vendor | Expiry |
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_ga_ | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | |||
_ga | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | |||
bcookie | .linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | |||
CLID | www.clarity.ms | Microsoft | 365 days |
Identifies the first-time Clarity saw this user on any site using Clarity. | |||
_clck | .bigfork.co.uk | Microsoft | 365 days |
Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | |||
MUID | .bing.com | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.bing.com | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
SM | .c.clarity.ms | Microsoft | Session |
This cookie is installed by Clarity. The cookie is used to store non-personally identifiable information. The cookie is used in synchronizing the MUID (Microsoft unique user ID) across Microsoft domains. | |||
MUID | .clarity.ms | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.clarity.ms | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
_clsk | .bigfork.co.uk | Microsoft | 1 day |
Connects multiple page views by a user into a single Clarity session recording. |
Marketing cookies
Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements. By enabling marketing cookies, you grant permission for personalized advertising across various platforms.
Name | Hostname | Vendor | Expiry |
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_fbp | .bigfork.co.uk | Meta Platforms | 90 days |
Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | |||
SRM_B | .c.bing.com | Microsoft | 390 days |
This cookie is installed by Microsoft Bing. Identifies unique web browsers visiting Microsoft sites. | |||
ANONCHK | .c.clarity.ms | Microsoft | 1 hour |
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | |||
AnalyticsSyncHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | |||
UserMatchHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions. | |||
bscookie | .www.linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
Colin Richardson
Digital Design Director
29/10/2024
Part of the B2B website design process is to establish what you want your website to achieve. Once you know this, setting and monitoring the website’s goals is key to its long term success.
By having clear website objectives and goals from the start, you can stay focussed on what your website is designed to achieve, not just what you think should be improved at a given moment.
Your website goals also form the backbone of your website marketing. For example, if your website is all about getting people to download brochures, then you know that your social media campaigns, email marketing and other forms of traffic acquisition, will all need to be centred around this goal.
A good place to start is a "Discovery" session, where you take a step back and ask questions about where your company, its products and customers are now. Download our Website Discovery PDF to get started.
There are five main areas that website goals fall under, so the first step is to define what your website can offer each area.
Go through the steps above and think how your website can achieve each one. Set SMART (Specific Measurable Achievable Realistic) objectives. A typical example would be to increase website leads by 20% over the next 12 months.
The way in which you measure website objectives needs to be meaningful and not just based on visitor numbers. For your website objectives to be useful, you need to create goals that relate to each one.
These website goals can then be tracked with your website analytics (e.g. Google Analytics) and / or set up as reports so that you can see if your website is achieving the desired results.
Some examples of measurable website goals that you might create are:
Once you have website goals in place, you can devise the tactics required to achieve the goals. Below are examples of our website goals and the tactics we employed to achieve them:
You can see that by having tactics in place, you already start to make decisions about your content plan. This in turn will influence your wireframes and ultimately your website design.
Proper planning isn’t just important when designing a website – proper planning designs your website for you!
A lot of website goals, especially ones based around content and interaction, can be tracked using web analytics such as GA4 (Google Analytics). Find out more about how you can improve your website performance with GA4 events.
There are also other tracking tools such as heat maps and live recording that can provide even more information on how your B2B website functions in relation to its goals.
By defining and setting your website objectives and goals you can gain valuable insights into the real performance of your B2B website. The data you acquire will let you evaluate what is working, what isn’t, and where improvements should be made.
This approach allows you to remove subjective decisions from the evolution of your website and instead have a focused marketing tool based on informed decisions that you can back up with data and reports. So next time someone asks “how’s our website doing?”, you’ll be prepared.
This article was updated on , filed under website design, strategy and planning.
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