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Cookies used on the site are categorized and below you can read about each category and allow or deny some or all of them. When categories than have been previously allowed are disabled, all cookies assigned to that category will be removed from your browser. Additionally you can see a list of cookies assigned to each category and detailed information in the cookie declaration.
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Name | Hostname | Vendor | Expiry |
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cookiehub | .bigfork.co.uk | CookieHub | 365 days |
Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | |||
PHPSESSID | www.bigfork.co.uk | Session | |
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | |||
__cf_bm | .vimeo.com | Cloudflare, Inc. | 1 hour |
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. | |||
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lidc | .linkedin.com | LinkedIn Ireland Unlimited Company | 1 day |
Used by LinkedIn for routing. | |||
li_gc | .linkedin.com | LinkedIn Ireland Unlimited Company | 180 days |
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vuid | .vimeo.com | 400 days | |
These cookies are used by the Vimeo video player on websites. |
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Name | Hostname | Vendor | Expiry |
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_ga_ | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | |||
_ga | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | |||
bcookie | .linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | |||
CLID | www.clarity.ms | Microsoft | 365 days |
Identifies the first-time Clarity saw this user on any site using Clarity. | |||
_clck | .bigfork.co.uk | Microsoft | 365 days |
Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | |||
MUID | .bing.com | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.bing.com | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
SM | .c.clarity.ms | Microsoft | Session |
This cookie is installed by Clarity. The cookie is used to store non-personally identifiable information. The cookie is used in synchronizing the MUID (Microsoft unique user ID) across Microsoft domains. | |||
MUID | .clarity.ms | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.clarity.ms | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
_clsk | .bigfork.co.uk | Microsoft | 1 day |
Connects multiple page views by a user into a single Clarity session recording. |
Marketing cookies
Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements. By enabling marketing cookies, you grant permission for personalized advertising across various platforms.
Name | Hostname | Vendor | Expiry |
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_fbp | .bigfork.co.uk | Meta Platforms | 90 days |
Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | |||
SRM_B | .c.bing.com | Microsoft | 390 days |
This cookie is installed by Microsoft Bing. Identifies unique web browsers visiting Microsoft sites. | |||
ANONCHK | .c.clarity.ms | Microsoft | 1 hour |
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | |||
AnalyticsSyncHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | |||
UserMatchHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions. | |||
bscookie | .www.linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
Amy Culham
Digital Marketing Manager
24/04/2024
User Experience (UX) design plays a huge role in determining the success of any online platform, be it a website, app, or game. Its importance is even greater in the context of business-to-business (B2B) websites, where transactions carry considerable stakes. A well-thought-out UX design is about more than just being visually appealing - it's a strategic business tool that can impact your customer numbers, and their overall satisfaction.
For starters, consider your own online behaviours. When you encounter a clunky, confusing website, how likely are you to pursue its services? In the B2B arena, where decisions are meticulous and considered, the patience for poor navigation and ambiguous information is even thinner. Every element of your website's design conveys a message. A seamless, intuitive UX design tells potential clients that you value their time and understand their needs.
At its core, the primary purpose of a B2B website is to generate leads. Here is where great UX will shine. A thoughtfully designed website guides visitors smoothly from one stage of the customer journey to the next, effortlessly leading them toward making an enquiry or signing up for more information. Key information is accessible, calls-to-action (CTAs) are clear and compelling, and potential points of friction are minimised. This streamlined navigation isn’t just about making things look pretty; it’s about creating a journey that gently nudges the visitor towards becoming a lead.
A robust UX design directly contributes to improving conversion rates. How? By simplifying decision-making processes and making it easy for prospects to take the next step. When your website is intuitive, information is easily found, and getting in touch is a breeze, you remove barriers to conversion. This doesn't involve guesswork but a deep understanding of your audience's needs and expectations, aligning with a well-structured UX strategy.
Customer satisfaction is important for the success of any business. Higher customer satisfaction rates generally lead to positive word-of-mouth and higher customer retention rates, and it is well known that retaining existing customers is cheaper than acquiring new ones.
UX design hugely influences customer satisfaction. A satisfying digital experience on your website can set the tone for all future interactions with your brand. B2B decisions often involve considerable investment, and a positive, frustration-free website experience can be a decisive factor. It demonstrates your company's attention to detail and commitment to excellence, qualities that B2B clients value.
Slack is the cool kid of B2B chat apps, very popular for being easy to navigate and use. It’s offers neat features like sorting your chats into channels, keeping track of discussions with threads, finding old messages in a snap with great search tools, and playing nice with other apps you use. Slack’s design is all about keeping things simple and smart, helping teams chat, share, and get things done without a fuss.
3M is a global powerhouse, crafting everything from sticky tapes to safety gear. Their website is a prime example of stellar UX design in the manufacturing domain. It's easy to use with its well-organised product categories, smart search features, and in-depth product details that leave no stone unturned. Moreover, 3M's online presence is enriched with handy tools like product walkthroughs, success stories, and expert help, all wrapped up in an attractive and straightforward package.
As we’ve discovered, UX design for B2B websites is a lot more than just looking good. It's about making a website that's easy to use, engaging, and really shows off what your brand is all about. Think of your website as the first hello to potential customers. Making sure it feels great to use is key, not just for converting new customers but also for keeping them around, happy and trusting in what you do.
Putting money and effort into UX isn't just a nice-to-have; it's absolutely essential. It plays a big role in how well your business does online, especially when you're up against lots of competition and every detail counts, so can you afford to overlook it?
If you want to continue reading about UX design see our insights detailing what makes a good website and the best practices for enhancing UX design
This article was updated on , filed under website design.
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