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About cookies on this site
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Cookies used on the site are categorized and below you can read about each category and allow or deny some or all of them. When categories than have been previously allowed are disabled, all cookies assigned to that category will be removed from your browser. Additionally you can see a list of cookies assigned to each category and detailed information in the cookie declaration.
Necessary cookies
Some cookies are required to provide core functionality. The website won't function properly without these cookies and they are enabled by default and cannot be disabled.
Name | Hostname | Vendor | Expiry |
---|---|---|---|
cookiehub | .bigfork.co.uk | CookieHub | 365 days |
Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | |||
PHPSESSID | www.bigfork.co.uk | Session | |
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | |||
__cf_bm | .vimeo.com | Cloudflare, Inc. | 1 hour |
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. | |||
_cfuvid | .vimeo.com | Session | |
Used by Cloudflare WAF to distinguish individual users who share the same IP address and apply rate limits |
Preferences
Preference cookies enables the web site to remember information to customize how the web site looks or behaves for each user. This may include storing selected currency, region, language or color theme.
Name | Hostname | Vendor | Expiry |
---|---|---|---|
lidc | .linkedin.com | LinkedIn Ireland Unlimited Company | 1 day |
Used by LinkedIn for routing. | |||
li_gc | .linkedin.com | LinkedIn Ireland Unlimited Company | 180 days |
Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes | |||
vuid | .vimeo.com | 400 days | |
These cookies are used by the Vimeo video player on websites. |
Analytical cookies
Analytical cookies help us improve our website by collecting and reporting information on its usage.
Name | Hostname | Vendor | Expiry |
---|---|---|---|
_ga_ | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | |||
_ga | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | |||
bcookie | .linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | |||
CLID | www.clarity.ms | Microsoft | 365 days |
Identifies the first-time Clarity saw this user on any site using Clarity. | |||
_clck | .bigfork.co.uk | Microsoft | 365 days |
Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | |||
MUID | .bing.com | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.bing.com | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
SM | .c.clarity.ms | Microsoft | Session |
This cookie is installed by Clarity. The cookie is used to store non-personally identifiable information. The cookie is used in synchronizing the MUID (Microsoft unique user ID) across Microsoft domains. | |||
MUID | .clarity.ms | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.clarity.ms | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
_clsk | .bigfork.co.uk | Microsoft | 1 day |
Connects multiple page views by a user into a single Clarity session recording. |
Marketing cookies
Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements. By enabling marketing cookies, you grant permission for personalized advertising across various platforms.
Name | Hostname | Vendor | Expiry |
---|---|---|---|
_fbp | .bigfork.co.uk | Meta Platforms | 90 days |
Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | |||
SRM_B | .c.bing.com | Microsoft | 390 days |
This cookie is installed by Microsoft Bing. Identifies unique web browsers visiting Microsoft sites. | |||
ANONCHK | .c.clarity.ms | Microsoft | 1 hour |
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | |||
AnalyticsSyncHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | |||
UserMatchHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions. | |||
bscookie | .www.linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
Amy Culham
Digital Marketing Manager
24/10/2024
For businesses today your website is more than just your business card – it's your handshake with the market, your platform for influence, and your most tireless salesperson. But creating a B2B website that lives up to such a multifaceted role? Now, that's complex. Worry not; with the right plan of action, you can handle this process with ease. Here are some essential tips:
The foundation of any successful website project lies in the planning, as they say, “fail to plan, plan to fail”. Start by drafting a detailed website design brief that encapsulates your project's scope, objectives, target audience, and unique requirements. This brief will act as a roadmap for your project and guide your team and stakeholders throughout the entire process.
Equally important is the Discovery Phase, this involves working closely with your web development team so they can gather all the necessary information and data to inform your project's strategy. Learn more about the Discovery Phase and why it is essential for your project, alongside a helpful download to get you started.
You don't operate in a vacuum. Knowing the playing field can help you position your website to succeed. Analyse your competitors: What are they doing right? Wrong? What gaps are there to exploit? How can your website not just compete but lead? Our handy competitor analysis article provides you with a framework and checklist on how to analyse your competitor’s websites.
Who are you serving, and what do they need? User research is the lens through which you see your audience’s behaviours, needs, and pain points. It provides valuable insights so you can align your website's design and functionality with the expectations and requirements of those you aim to serve.
A goal without a plan is just a wish. Goals should align with your business objectives and must be SMART: Specific, Measurable, Achievable, Relevant, and Time-bound. Whether it's increasing lead generation by a certain percentage or achieving specific engagement metrics, having defined goals will focus your efforts and measure your project's success accurately.
Every word on your website should earn its place. Plan your content to resonate, influence, and drive action. High-quality, valuable content positions you not just as a seller, but as an industry thought leader. Think about what will you say, how, and to whom? A solid content strategy could mean the difference between bouncing visitors and rapt audiences.
The design of your website should effectively blend form with function It's not just about aesthetics; it's about user experience, brand representation, and functionality. Address common design issues by focusing on simplicity, usability, and accessibility. Accessible design makes sure that your site is as inclusive as it is attractive.
The Content Management System (CMS) you choose can significantly impact your website's flexibility, scalability, and ease of management. Consider factors like customisability, support, security, and integration capabilities. Whether it's Silverstripe, WordPress, or Statamic, the right CMS should empower your team to manage content effectively without compromising on technical capability or user experience.
Technical SEO is vital for ensuring your website is discoverable and ranks well on search engines. Focus on optimising site speed, mobile-friendliness, and being indexable. Additionally, if you're migrating from an old site, a carefully planned SEO site migration is essential to retain your search equity and guarantee a smooth transition for your website's visibility and ranking.
Finally, test rigorously. From functionality to performance, every aspect of your website needs to withstand the real world. It isn't only about troubleshooting; it's about ensuring excellence, performance, and security. A thorough testing phase pre-empts any issues before going live.
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Remember, we at Bigfork are here to partner with you through every step of this journey. Reach out to us, and let’s build a website that stands out and delivers measurable results.
This article was updated on , filed under website development.
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