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Cookies used on the site are categorized and below you can read about each category and allow or deny some or all of them. When categories than have been previously allowed are disabled, all cookies assigned to that category will be removed from your browser. Additionally you can see a list of cookies assigned to each category and detailed information in the cookie declaration.
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Name | Hostname | Vendor | Expiry |
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cookiehub | .bigfork.co.uk | CookieHub | 365 days |
Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | |||
PHPSESSID | www.bigfork.co.uk | Session | |
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | |||
__cf_bm | .vimeo.com | Cloudflare, Inc. | 1 hour |
The __cf_bm cookie supports Cloudflare Bot Management by managing incoming traffic that matches criteria associated with bots. The cookie does not collect any personal data, and any information collected is subject to one-way encryption. | |||
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Name | Hostname | Vendor | Expiry |
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lidc | .linkedin.com | LinkedIn Ireland Unlimited Company | 1 day |
Used by LinkedIn for routing. | |||
li_gc | .linkedin.com | LinkedIn Ireland Unlimited Company | 180 days |
Used by LinkedIn to store consent of guests regarding the use of cookies for non-essential purposes | |||
vuid | .vimeo.com | 400 days | |
These cookies are used by the Vimeo video player on websites. |
Analytical cookies
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Name | Hostname | Vendor | Expiry |
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_ga_ | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | |||
_ga | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | |||
bcookie | .linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | |||
CLID | www.clarity.ms | Microsoft | 365 days |
Identifies the first-time Clarity saw this user on any site using Clarity. | |||
_clck | .bigfork.co.uk | Microsoft | 365 days |
Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | |||
MUID | .bing.com | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.bing.com | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
SM | .c.clarity.ms | Microsoft | Session |
This cookie is installed by Clarity. The cookie is used to store non-personally identifiable information. The cookie is used in synchronizing the MUID (Microsoft unique user ID) across Microsoft domains. | |||
MUID | .clarity.ms | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.clarity.ms | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
_clsk | .bigfork.co.uk | Microsoft | 1 day |
Connects multiple page views by a user into a single Clarity session recording. |
Marketing cookies
Marketing cookies are used to track visitors across websites to allow publishers to display relevant and engaging advertisements. By enabling marketing cookies, you grant permission for personalized advertising across various platforms.
Name | Hostname | Vendor | Expiry |
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_fbp | .bigfork.co.uk | Meta Platforms | 90 days |
Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | |||
SRM_B | .c.bing.com | Microsoft | 390 days |
This cookie is installed by Microsoft Bing. Identifies unique web browsers visiting Microsoft sites. | |||
ANONCHK | .c.clarity.ms | Microsoft | 1 hour |
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | |||
AnalyticsSyncHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | |||
UserMatchHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions. | |||
bscookie | .www.linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
Amy Culham
Digital Marketing Manager
02/04/2024
Choosing the right fit for your organisation's web requirements can be a tricky task – after all, you're not just picking a vendor, but also shaping your business's future.
So, why should you choose a specialist B2B web agency?
B2B web agencies understand that every business's needs are unique, and there's quite a bit at stake. It's about more than just designing a website; it's about creating an online presence that speaks to other businesses, understands their needs, and persuasively presents your value proposition.
With a generalist web agency, there's a risk of surface-level understanding of your specific industry. Being familiar with the B2B sector isn't the same as living and breathing it daily. A specialised B2B web agency offers you the key benefit of industry-specific knowledge – they don't just learn about your industry, they're a part of it.
Having worked with a range of B2B clients, they hold an innate understanding of the complexities that often come with B2B operations and strategies. Understanding that the sales cycles are longer, the buyer portfolios are diverse, and the decision-making process is layered.
Every B2B business has a unique flavour. Off-the-shelf solutions can be a square peg in a round hole. At a specialist B2B web agency, they don't repackage generic solutions. Instead, tailor their approach from discovery to design and development, based on your unique requirements.
Offering flexibility instead of rigidity - solutions are moulded to fit your needs, and not the other way around. They also value your knowledge of your business and the expertise you bring to the table too. After all, you know your business the best, and they know they are there to complement that knowledge.
Speaking your language: Generating content that speaks the language of B2B transactions requires a distinct skill set, B2B web agencies ensure that messaging is on-brand and speaks to the audience's specific pain points and needs.
Educational focus: Understanding the need for detailed product information, case studies, and whitepapers, these agencies focus on creating engaging educational content that can serve as a touchpoint in the B2B sales cycle.
The journey of a B2B buyer is vastly different from that of a B2C consumer, it isn't impulsive, or emotion driven. It's a longer, drawn-out process with multiple stakeholders involved, which requires a deeper level of trust and expertise.
Specialist B2B web agencies engage in this process on a daily basis. They're adept at crafting strategies that resonate with your unique audience, employing tactics that pique the interest of decision-makers, and nurturing these relationships over time. This level of specialisation ensures your website isn't just an information portal but a strong tool for lead conversion.
B2B web agencies work on the principle of partnerships, thus, your website isn’t a one-and-done project. They offer tailored ongoing support, proactively updating and optimising your digital presence to keep up with the changing industry trends.
Remember, choosing a web agency is more than just finding someone to build your site. It's about creating a value-added partnership that supports your organisation's growth and ambition. From nailing the complexities of B2B sales to understanding the slow-and-steady decision-making of your customers, B2B web agencies are all about making websites that do more than just look pretty—they turn visitors into leads. So why settle for generalist when you can choose a specialist?
This article was updated on , filed under website design.
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