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Cookies used on the site are categorized and below you can read about each category and allow or deny some or all of them. When categories than have been previously allowed are disabled, all cookies assigned to that category will be removed from your browser. Additionally you can see a list of cookies assigned to each category and detailed information in the cookie declaration.
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Name | Hostname | Vendor | Expiry |
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cookiehub | .bigfork.co.uk | CookieHub | 365 days |
Used by CookieHub to store information about whether visitors have given or declined the use of cookie categories used on the site. | |||
PHPSESSID | www.bigfork.co.uk | Session | |
Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages. | |||
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Name | Hostname | Vendor | Expiry |
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_ga_ | .bigfork.co.uk | 400 days | |
Contains a unique identifier used by Google Analytics 4 to determine that two distinct hits belong to the same user across browsing sessions. | |||
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Contains a unique identifier used by Google Analytics to determine that two distinct hits belong to the same user across browsing sessions. | |||
bcookie | .linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
This is a Microsoft MSN 1st party cookie for sharing the content of the website via social media. | |||
CLID | www.clarity.ms | Microsoft | 365 days |
Identifies the first-time Clarity saw this user on any site using Clarity. | |||
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Persists the Clarity User ID and preferences, unique to that site, on the browser. This ensures that behavior in subsequent visits to the same site will be attributed to the same user ID. | |||
MUID | .bing.com | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.bing.com | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
SM | .c.clarity.ms | Microsoft | Session |
This cookie is installed by Clarity. The cookie is used to store non-personally identifiable information. The cookie is used in synchronizing the MUID (Microsoft unique user ID) across Microsoft domains. | |||
MUID | .clarity.ms | Microsoft | 390 days |
Microsoft User Identifier tracking cookie used by Bing Ads. It can be set by embedded microsoft scripts. Widely believed to sync across many different Microsoft domains, allowing user tracking. | |||
MR | .c.clarity.ms | Microsoft | 7 days |
Used by Microsoft Clarity to indicate whether to refresh MUID. | |||
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Connects multiple page views by a user into a single Clarity session recording. |
Marketing cookies
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_fbp | .bigfork.co.uk | Meta Platforms | 90 days |
Facebook Pixel advertising first-party cookie. Used by Facebook to track visits across websites to deliver a series of advertisement products such as real time bidding from third party advertisers. | |||
SRM_B | .c.bing.com | Microsoft | 390 days |
This cookie is installed by Microsoft Bing. Identifies unique web browsers visiting Microsoft sites. | |||
ANONCHK | .c.clarity.ms | Microsoft | 1 hour |
Used to store session ID for a users session to ensure that clicks from adverts on the Bing search engine are verified for reporting purposes and for personalisation | |||
AnalyticsSyncHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Used by LinkedIn to store information about the time a sync with the lms_analytics cookie took place for users in the Designated Countries | |||
UserMatchHistory | .linkedin.com | LinkedIn Ireland Unlimited Company | 30 days |
Contains a unique identifier used by LinkedIn to determine that two distinct hits belong to the same user across browsing sessions. | |||
bscookie | .www.linkedin.com | LinkedIn Ireland Unlimited Company | 365 days |
Used by the social networking service, LinkedIn, for tracking the use of embedded services. |
Amy Culham
Digital Marketing Manager
03/05/2023
Expanding your business beyond language barriers
In today's globalised world, businesses must constantly adapt and evolve to stay ahead of the competition. One key aspect of this adaptability is catering to diverse markets and customer bases. For manufacturers and their websites, this means looking beyond their local or native language-speaking clientele and embracing a multilingual approach to their online presence. The ability to communicate with potential customers in their native language can make all the difference in building a strong relationship and ultimately making a sale.
A multilingual website is a one that offers content in more than one language, catering to users who speak different languages. These websites have a language selection feature, that enables users to choose their preferred language from a list of available options.
For manufacturers, the ability to expand their market reach is crucial for growth and success. By offering a multilingual website, manufacturers can tap into new markets and attract customers from different linguistic and cultural backgrounds. This not only increases their potential customer base but also opens up opportunities for collaboration and partnerships with businesses from other countries.
A multilingual website can significantly improve the user experience for non-native speakers. When customers can access information and navigate a website in their native language, they are more likely to engage with the content, make purchases, and remain loyal to the brand. This is increasingly important considering that 88% of users are less likely to return to a website after a bad experience. By accommodating the language preferences of their customers, manufacturers can create a positive and lasting impression.
In an increasingly competitive global market, manufacturers must differentiate themselves from their competitors. One way to stand out is by offering a multilingual website. By catering to a diverse audience, manufacturers can gain a competitive edge over businesses that only operate in one language and show their commitment to inclusivity and customer satisfaction.
When potential customers visit your website, they want to feel confident that they are dealing with a reputable company. By offering content in multiple languages, manufacturers demonstrate their willingness to cater to diverse customer needs. This helps build trust with customers who may be hesitant to engage with a business that only communicates in a foreign language.
A multilingual website can also improve a manufacturer's search engine optimisation (SEO) efforts. Search engines like Google consider the relevancy of content when determining search rankings. By providing content in multiple languages, manufacturers increase their chances of appearing in search results for users who are searching in their native language. This can lead to increased traffic, higher conversion rates, and ultimately, more sales.
A multilingual website offers numerous benefits for manufacturers, from expanding market reach and enhancing customer experience to outperforming competitors and improving online visibility. By investing in a multilingual website, manufacturers can capitalise on the growing global market and foster lasting relationships with customers from different linguistic and cultural backgrounds. It's time for manufacturers to embrace the multilingual approach and soar to new heights in the global business landscape.
This article was updated on , filed under website content.
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